Tuesday 25 January 2011

Ich liebe Berlin

Berlin
17/1/11 - 23/1/11
Along with a lot of sightseeing and photo-taking,
here are the official reasons for the trip I took with my uni course:

Bread & Butter
PREMIUM

PREMIUM Trade show : Berlin.
This show featured the most prestigious premium brands from throughout Europe.
We went and browsed the beautiful stands and it was certainly an experience, albeit a bit overwhelming when you're not actually there to buy into the brands.

Bread & Butter fashion trade show.
As we're doing a re-branding / communication strategy for New Balance shoes, we went to visit the stand at the world renowned annual trade show in Berlin.

..and plus we got lots of freebies, including glossy magazines ,and a mini steak sandwich and glass of vino from the Tommy Hilfiger installation.





There was a instant photobooth at the Converse stand in Bread & Butter. This lovely german guy who installed the fittings at the show said he was lonely and wanted some girls in his photo. Me and Ella happily obliged and took some silly snaps with the dude...good fun!